The eBay Listing Kit: Titles, Item Specifics, Photos & Descriptions (2026 PDF + Excel Title Builder)

Write listings that get found, earn the click and prevent returns.

A listing has three jobs: get found, earn the click and remove doubt. This kit covers titles, item specifics, photos and descriptions in one place, with a Title Builder Excel (.xlsx) file that assembles and checks every title for you.

What's inside

• How eBay search works and how to use eBay's AI listing tools safely
• Titles: the order, what to cut and weak vs. strong examples
• Item specifics and category patterns
• Photos: eBay's rules, the setup, the main photo and shot lists
• Descriptions: a universal template, 6 category templates and condition wording
• Fix-it table and a sequential Title Test Log

Format

14-page fillable PDF + Excel (.xlsx) Title Builder file. The .xlsx opens in Excel and also in Google Sheets (File > Import) or Numbers.

This kit helps you write clearer listings. It does not promise or imply any search ranking, sales or earnings. Not affiliated with eBay.